Vision & Mission


Make Hyderabad as the most compelling destination in India and accelerate sustainable economic growth and development by increasing visitor and convention business.


  • Set a strategic direction for MICE industry and improve the state’s competitive position in the global market.

  • Stimulate the state economy by marketing Hyderabad as the premier destination for various national / international events.

  • Strengthen the Tourism, Service, Entertainment, Film, Medical, Hospitality and Retail sectors by attracting premier delegates around the globe.

  • Facilitate events that will have citywide impact and provide the best experience for guests and delegates and increase the potential for repeat events.

  • Align with the local government’s vision and position Hyderabad as the most preferred destination for business and leisure activities.