Vision & Mission

Vision

Make Hyderabad as the most compelling destination in India and accelerate sustainable economic growth and development by increasing visitor and convention business.

Mission

• Set a strategic direction for MICE industry and improve the state's competitive position in the global market.
• Stimulate the state economy by marketing Hyderabad as the premier destination for various national / international events.
• Strengthen the Tourism, Service, Entertainment, Film, Medical, Hospitality and Retail sectors by attracting premier delegates around the globe.
• Facilitate events that will have citywide impact and provide the best experience for guests and delegates and increase the potential for repeat events.
• Align with the local government's vision and position Hyderabad as the most preferred destination for business and leisure activities.